Jeff de Bruges attaches the utmost importance to the protection of personal data and the privacy of its customers and any other person accessing their Web sites.

The following personal data and cookie protection policy (hereinafter the “Policy”) describes what types of personal data concerning you Jeff de Bruges and its potential sub-contractors may be led to use.

Any and all operations performed using your personal data are carried out in compliance with the regulations in force.

The user of the site acknowledges having read and accepted this Policy at the same time that they accepted the General terms of service of the site. If the user disagrees with these terms, the user shall decide freely not to use the sites and not provide any personal data.


“Personal Data” – any information relating to a natural person identified or which can be identified, directly or indirectly, by reference to an identification number or to one or more elements attached to it.

“Personal Data Processing” – any operation or set of operations performed upon personal data, whether or not by automatic means, such as collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.

“Controller” – a natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data.

“Recipients” – a physical or legal person, public authority, service or another agency to whom personal data are disclosed, whether a third party or not.

“Authorized Third Parties” – a physical or moral person, public authority, service or an organization, placed under the direct authority of the controller or the subcontractor, authorized to process the personal data;


The Jeff de Bruges company carries out an electronic commerce business.

The following personal data protection policy (hereinafter the “Policy”) has the objective to inform any person having divulged personal data to Jeff de Bruges (hereinafter the “Persons concerned”) of the way in which their personal data is collected and processed by Jeff de Bruges.


Personal data is collected by Jeff de Bruges Canada Inc. whose headquarters is located at 400 Laurier Avenue West, Suite 600, Montreal, Quebec, H2V 2K7 Canada, represented by Philippe Jambon, in his capacity as Chairman.


As part of the operations of its Web site,, Jeff de Bruges collects data concerning you. This data is processed with the purposes indicated at the time of its collection, per the conditions of Article 4 (b), below.

a) Purposes

As part of a contract or pre-contractual measures:

  • Purchasing products and services;
  • Paying for reserved products and services;
  • Accessing a customer account to update personal information or to review or modify information on past purchases and placed orders;
  • Creating a customer file to ensure the follow-up and implementation of the services provided;
  • Completing post purchase satisfaction surveys;
  • Performing follow-ups using a Customer service representative.

As part of a user or customer consent:

  • Sending newsletters and promotional messages provided that the customer has checked the appropriate box to express their acceptance at the time of the account creation on the Web site;
  • Sending reminders of a non-finalized shopping cart or a declined payment;
  • Developing site traffic metrics;
  • Organizing contests, sweepstakes and any other promotional activities, excluding online gambling games subject to the approval of the Canadian regulatory authorities for online games;
  • Managing user and customer feedback, polls and surveys on the Web site’s services or content and their applications.

As part of the legitimate interest of the company to ensure the continued delivery of services:

  • In response to requests for information.

b) Processed data

During data collection, the user will be informed if certain information is mandatory or optional. Data identified by an asterisk in the registration form is mandatory. If the user fails to provide the mandatory information, access to and usage of services will be impossible.

Furthermore, Jeff de Bruges may need to collect personal data for other purposes, taking care of obtaining prior consent of the Persons concerned.

Jeff de Bruges may be led to collect the following data:

  • Identity: name, surname, address, telephone number (landline or mobile), e-mail address, date of birth, internal processing code allowing the identification of the customer (this internal processing code is separate from the registration number in the national directory of natural persons and bank card number);
  • Payment method data: transaction number, bank card number;
  • Commercial relationship data: requests for documentation, product purchased, quantity, amount, delivery address, purchase history, product returns, communications with the customer and product support; 
  • Invoice payment data: payment terms, discounts, receipts, unpaid orders, reminders, account balances;
  • Contact data: Messages sent from the site using contact forms (“Ideas or suggestions”, communications which could possibly be sent to us.
  • Newsletter subscription data: name, surname, address, telephone number (landline or mobile).
  • Traffic statistics: IP address, cookies, pages visited by users, date and time of the page visit (see detail about cookies below), among others.

Mandatory or optional information that the Persons concerned might provide will be identified by an asterisk on the data collection forms. If the requested information is not obtained, Jeff de Bruges will not be able to provide the requested service. At all events, Jeff de Bruges undertakes to handle all the data collected in a manner consistent with the regulations in force.

c) Recipients of the collected data

Personal data collected on this site is reserved exclusively to Jeff de Bruges.

In the event where Jeff de Bruges entrusts its data-processing activities to subcontractors, the latter will notably be chosen for sufficient guarantees as to the implementation of the appropriate technical and organizational measures, in particular in terms of reliability and security measures.

After obtaining the prior express consent of the user, the data may be transmitted to Jeff de Bruges’ commercial partners. The user can withdraw of this Agreement at any time.

d) Data transferred to competent authorities and/or public agencies

In accordance with the regulations in force, data may be transmitted to competent authorities on request and in particular to public bodies, exclusively to meet legal obligations, requests from representatives of the law, departmental officers and bodies responsible for debt recovery.

e) Data sent abroad

No data is transferred outside of Canada. However, Jeff de Bruges reserves the right to transmit your personal data to meet its legal obligations and if required by Law.

f) Retention times

Jeff de Bruges will retain your personal data in a secure environment for the duration necessary to achieve the purposes for which they were collected or for the minimum conservation duration in accordance with the appropriate legislation, in civil and commercial matters.

Data is kept for the duration strictly required to manage the business relationship. Data processed as part of solicitation operations with your agreement may not be stored for more than 5 years after the last contact from you or if you opt-out.


At the time of connecting to the site or application and during the use of its services, the user is informed that cookies or other technologies are used, subject to the choice expressed by the user; this choice can be changed at any time.

A cookie allows its issuer, during its period of validity, to recognize the corresponding device (computer, tablet, smartphone, etc.) each time it accesses digital content with cookies from the same issuer. A cookie stores information related to the navigation of your device on our site (the pages that you visited, date and time of the visit, etc.) that we can read during your future visits.

These cookies facilitate navigation and improve the user-friendliness of the Web page.

The user can refuse to accept cookies by configuring their browser settings, as shown below. In this situation, access to some services and sections of the Web site will be altered, or even impossible.

Several types of cookies are likely to be used by sites:

a) Application and site navigation cookies:

Navigation cookies help improve service performance to provide the user with an optimal use of the site and its applications. These cookies do not require prior user information and agreement to be stored on the user’s device.

More specifically, these navigation cookies allow:

To adapt site and application presentation to the device’s display preferences (language used, display resolution, operating system used, etc.) whenever a user visits the Web site or uses an application, according to the viewing or reading hardware and software used by the device.

To allow access to restricted area accessible by providing a username and a password.

To store information about the registration form filled by the user on the Web site and in applications or for information chosen by the user on the Web site or the application;

To offer users an access to their account including, but not limited to, their shopping cart, payment, order history or to any other space accessible by customers by using their credentials;

To implement security measures, for example, when the user is asked to log in again to a content or service after a set period.

B) Site usage cookies

Site usage cookies help provide statistics and traffic volumes and usage of various components of the Web site and its applications (sections and content visited, path taken), allowing the editor to improve the interest and usability of the services.

c) Google Analytics and Privacy Policy

This Web site uses a Web analysis service provided by Google Inc. (“Google”). The information generated by the cookie about your use of this Web site is transmitted and stored on a Google server in the USA. Google uses this information to evaluate your use of the Web site to compile reports on the site’s activity for the site’s operators and to provide other services related to the use of the site and to the use of the Internet. If applicable, Google will also transmit the information to third parties if required by law or if this data is processed by third parties on the behalf of Google. Google will use this information to evaluate your use of the Web site, create reports on the site’s activities for its operators and provide other services in relation to the use of this site and the Internet. If applicable, Google will also transmit the information to third parties if required by law or if this data is processed by third parties on the behalf of Google. In no case shall your IP address be associated to other Google data. The user can disable cookies by changing the settings of their browser.

Cookies subject to consent

Some cookies are subject to consent. By continuing to navigate on the site or by using its features, the user consents to the storage of these cookies. The user can also exercise or withdraw their consent.

Refusing cookies

The user can configure their navigation software in such a way that cookies are either stored in the device or rejected either systematically or selectively depending on the issuer. The user can also configure their navigation software in a way that cookie acceptance or refusal can be done through prompts, before a cookie is likely to be stored on the device.

Regarding cookie management and the user’s choice, browser configuration will be different for each device. The browser’s Help menu contains the information related to cookie preferences and settings.

If applicable, the user is informed that access to some services and sections of the Web site will be altered or rendered impossible.

At any time, the user can make the choice to accept or revoke the storage of cookies.

The retention period of stored cookies varies depending on the type of cookies. We mostly use cookies that self-destruct after the connection has been terminated. In this case, this is referred to as session or navigation cookies. A logging file also allows us to historically record all access to our Web pages or various files downloaded from our sites, for a maximum period of 6 months. Lastly, the information concerning your consent on cookies is retained for a maximum duration of 13 months. Cookies are for internal use only and are not accessible by a third party.


In accordance with the Regulation on the protection of personal data, the user is entitled to the following rights on their data: right of access, right of rectification, right of blocking, right of erasure (right to oblivion), right of opposition, right to treatment limitation, right to portability. The user can also have complementary national rights (e.g. defining directives on conserving, erasing and communication your personal data after your death).

For reasons relating to their situation, the user can refuse the processing of their personal data.

To exercise these rights, the user can directly modify their information in the “My Account” section or, if the site does not allow it, by mail to Jeff de Bruges Canada Inc. 400 Laurier Avenue West, Suite 600, Montreal, Quebec, H2V 2K7 Canada. Please attach a copy of a valid piece of identification. You can also send your request by e-mail to the following address:


In view of technological developments, the costs of implementation, the nature of the data to protect as well as the risks for the rights and freedoms of individuals, Jeff de Bruges implements all appropriate technical and organizational measures to ensure confidentiality of collected and processed personal data and ensure a level of security appropriate to the risk presented.


In the event that Jeff de Bruges changes this Policy, or if required by legal or regulatory texts, the changes will be published on our sites and will be effective upon publication. Therefore, we invite you to refer to the Policy during each visit to acquaint yourself with the last version available permanently on our Web sites.

Last update: May 01, 2020